Simon Harrop, CEO of Brand Sense Academy is the first speaker to be named for this year’s Power of Print Seminar, which will take place at Stationers' Hall in London on 3 November. Another nine speakers will join him during the day programme and be followed by an evening speaker at a special dinner.
Further to research carried out for the Royal Mail using fMRI brain scanning to look inside the human brain, Harrop was able to observe emotions experienced when the consumer was subjected to various branded media. This research revealed that an identical brand message was far more emotionally impactful and memorable on a piece of paper than on a digital screen. Harrop will share his ideas on how to utilize these emotional connections with brands via print.