Icon has picked up the inaugural ‘Innovation Award’ at the Retail Design Expo held at Olympia earlier this month. From an initial field of 85 entries, Icon pipped 18 shortlisted finalists to win the award for its meshh hyper-local wifi technology.
“Meshh enhances the overall retail customer experience by turning static advertising into interactive content, accessible via tablets and phones, with incredible data-free download speeds,” explained Mark Savage, Icon’s chief commercial officer, who collected the award. ‘’Clients we spoke to at the Retail Design Expo believe our meshh innovation could change the retail landscape, and this is very exciting!"
Developed in partnership with Curb Media, this technology creates a local network within a 10 to 30m radius, which is off-grid and independent from 3G and 4G networks. Content is completely controlled by the brand, and can range from videos, downloadable brochures and vouchers, even games.
The ‘meshh box’ used for this technology has the footprint of a PostIt note and a depth of a couple of centimetres, allowing it to be embedded within most display material and signage.