Fespa has started its second global Print Census, with the first data collected at the recent Fespa Asia show in Bangkok. The Census will close for entries on 31 December this year.
The research will delve into the six overarching trends to emerge from the analysis of the 2014/2015 Print Census, namely: optimism; customer demands; changing product mix; digital technology as change enabler; textile print growth; and the future of sign and display. It will also incorporate additional questions regarding sustainability.
The first Fespa Print Census collected over 1200 surveys and Fespa Print Census 2 aims to expand this, working with its 37 national associations to maximise responses from their local membership bases. By launching to a pan-Asian visitor audience in Bangkok in February, Fespa Print Census 2 hopes to extend its international reach even further. Visitors to Fespa exhibitions throughout 2017 in Europe, Africa, Eurasia and Latin-America will also be able to complete the Print Census onsite. It can be accessed online too at: www.fespa.com/completemycensus.
The first Fespa Print Census 2014/2015 came from: screen and digital printers (34%); commercial, quick printers and reprographic shops (15%); sign-makers (13%); graphic designers (7%); advertising agencies (5%). Industrial manufacturers made up 8% of respondents, representing an emerging community of digital print users.