Feldmuehle refocuses

Feldmuehle has reorganised its product portfolio and sales structure under new MD Heiner Kayser. Its six product segments are now bundled into the business areas of labelling, packaging and graphics. The aim is to strengthen its market position in the three areas.

"We are concentrating on our greatest strengths," said Kayser, who became MD in May. As a result of the refocused product portfolio, sales support and field sales employees will specialise in one of the three business areas so they can advise customers with in-depth product knowledge.