Viscom overhauled

Viscom has amended its diary and has a new permanent home. Starting in 2019 (8 - 10 January), the event will occupy halls 13 and 14 at the Exhibition Centre Düsseldorf - alongside promotional products show PSI in halls 9 - 12.

“Viscom’s new January dates were chosen wisely: no longer will we be in the midst of the hectic end-of-year business but get to kick off the new year,” said Martina Gralki-Brosch, chair of the German advertising technology association ZVW. Hans-Joachim Erbel, CEO of Viscom organiser Reed Exhibitions Deutschland, said that with PSI - which will continue as an independent trade fairs - the two shows should draw more than 1,200 exhibiting companies and approximately 28,000 trade visitors from 80 countries. Focus topics will include promotion and sales, signmaking and print, and textile/soft signage.