Pavillion of print?

A visit to a small town theatre with a fab curtained backdrop - hand painted not digitally printed - had me again wondering how many people outside of the obvious wide-format print client list know about its creative potential. How do we get our message out to that wider audience of potential new customers. I’ve many a time mooted the idea of a ‘pavillion of possibilities’ that we as an industry put together and can take to various fairs etc. to show off our capability, but can that be done?