Makes sense

Fespa’s decision to get rid of Printeriors as a physical part of the Fespa Global Expo and instead provide an online version accessible at a touch of a button to anyone in the interiors space seems a logical move to me. I’ve long held the view that what is intrinsically a print trade show is not the best place to try and entice non-insiders full stop - and that if we want to show off physical representations of what we’re capable of we should be going into the spaces already trodden by those we’re trying to reach. We also need to be showing more boundary-pushing offerings to grab attention - be that physically or online - don’t we?