Play, doh!

Do you invest in experimentation? By that I mean, do you actively set aside time and resources to ‘play with’ substrates etc. to see what new applications you can use them for. I’ve been talking to a few companies that do just that with the expectation that sooner or later they will hit upon a novel product that they can sell at high margin and I’m wondering just how strong that development streak is within the wide-format sector.