Clever thinking - really?

Got to say, I was unimpressed when I received a marketing email from Kall Kwik saying it was offering half price posters during May. Given that the chain’s strapline is “creative printing, clever thinking” you would think it could come up with a more novel way of getting customers to ‘think big’ about large-format printing, as the email encouraged. Are we our own worst enemies?

Lesley SimpsonEditor, Lesley Simpson

lesley.simpson@imagereportsmag.co.uk

Tel. 01932 707173

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