Schawk! (http://www.schawk.com) started as a print platemaking business in Chicago in 1953. Now, 60 years later, it has become a publicly-quoted global brand management company comprising 150 businesses in 26 countries, with sales of around £290m, which has a thriving wide-format business. The most intriguing aspect of their truly impressive website is a knowledge centre, loaded with white papers, articles and magazines that analyse, discuss and comment on trends that shape the retail sector. This is a far more effective way of proving to customers that you genuinely understand their business than such boiler-plate rhetoric as “We live deep within your markets” which sounds both comic and slightly painful.
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Image Reports
Supporting the wide-format digital print sector
05
Sun, May