Red, green and black

The innovation blog

When you’re worried about making sure your company doesn’t go into the red, it’s easy to forget about being green. Yet, as a white paper from Oki (http://www.oki.co.uk/corporate/thought_leadership/detail.aspx?id=tcm:122-145872) has just shown, small and medium sized businesses in Europe are increasingly worried about the environmental and financial impact of the energy they use when printing. Is there an opportunity here for print companies to profitably partner with customers?

 

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