YPP’s online retail site Custom Gifts is adding a collection of personalised Sesame Street products. The deal was secured by Bulldog Licensing, Sesame Workshop’s agent for the UK and Eire
Elmo, Big Bird, Oscar the Grouch, Count von Count and the Cookie Monster are just a few of the characters that will be featured on Custom Gifts’ bean bags, cushions, bedding, hooded fleece blankets, towels and more.
Stuart Maclaren, YPP group CEO, said: “Sesame Street’s Muppets are iconic children’s characters, so we’re excited to introduce the first range of personalised Sesame Street products to the UK! Parents will remember watching Elmo, Big Bird and the Cookie Monster growing up and Sesame Street’s TV shows draw a huge audience today on leading commercial pre-school broadcaster Tiny Pop, so it’s a wonderful addition to our wide range of exciting products.