Brindleyplace in Birmingham has been transformed with a giant floor graphic created by Newport-based Ollywood as part of a campaign to encourage people to '#RediscoverBrindley' following Covid-19 restrictions.
Avison Young, a global real estate advisor managing the project, commissioned Ollywood to print and install the 35m-long floor display - printed on Drytac Polar Street FX - which serves to direct pedestrians to nearby restaurants and attractions.
In addition to requiring the durability to withstand heavy foot traffic, the graphic had to be installed between two water features. Ollywood, which has worked with Avison Young on several other projects, conferred with media supplier Soyang on the best substrate before deciding on Polar Street FX.
"Floor graphics are quite common at the moment to promote social distancing but I've noticed many that are peeling as they're not made for long-term outdoor use,” said Ollywood MD Oliver Williams. “Polar Street FX is priced slightly higher than other floor media but it does the job it's meant to. Because it's aluminium-based it's more durable than vinyl and Drytac is stricter than other brands about slip ratings."