Minuteman Press has completed Covid-19 testing service signage at two Goodbody Botanicals retail locations.
The client required Minuteman to print and install a range of graphics to promote its private Covid-19 testing services at its stores in Bristol and Bath. The signage - which used Drytac's Viziprint Illuminate - also promotes the key steps customers should take to help prevent the spread of Covid-19. Smaller graphics remind people of the three main symptoms of Covid-19 and encourage them to take a test.
"The client was looking for a solution to convey the new testing service at their clinics. We looked at various options, including lightboxes, but all proved to be very costly in comparison to the Viziprint Illuminate media by Drytac," said Kieran Blacknall, large-format manager at Minuteman Press Bath. "Goodbody Botanicals has spotlights positioned behind every window, so we decided a media with backlit properties would perform best and have the biggest impact, particularly during the winter months.