Soyang Europe, which took on distribution of the Fujifim Acuity Ultra R2 printer in May, has appointed a Fujifilm product manager. Tracy Dineen - who has spent more than 25 years in the print industry, including time with EFI and HP - has taken up the role.
“With the synergy of machinery and media being critical to a customer’s success, the draw to join Soyang and to genuinely focus on the long-term relationship was key to my decision,” said Dineen. “ t’s an exciting time and I am sure that we will present as the partner of choice for the industrial end of the market.”
Soyang Europe MD Mark Mashiter, said: “With our recent entry into the superwide-format hardware sector we were keen to strengthen our in-house hardware expertise. Tracy is one of the most knowledgeable and experienced professionals working in the print industry today and we are delighted to have her on board. I’m looking forward to working alongside her to deliver the solutions our customers need to succeed in the modern market.”