New ‘dna x Imaging’ convention to run at Drupa

Drupa and media production company New C have created a new convention called ‘dna x Imaging’ which will run 1-5 June during next year’s show (28 May to 7 June, Messe Dusseldorf).

“We see many shared technologies and questions, as well as markets that overlap and mutually drive each other, within the imaging and print business. Therefore, together with New C we have developed the new format ‘dna x Imaging’, which will present new prospects to the international visitors at drupa as well as concrete business potentials”, said Sabine Geldermann, director drupa, print technologies Messe Düsseldorf.

Wolfgang Heinen, CEO New C, added: “Photography and print have always gone together: newspapers, magazines, photo books, packaging and much more are hardly imaginable without printed images. And the relevant technologies, too, show significant parallels. Printing an image is what makes the content relevant. What potential this has for the future will be revealed by ‘dna x imaging’.”

The first day of the convention is dedicated to ‘Imaging Artificial Intelligence: How AI defines the future of imaging and print’ across five short lectures. The rest of the programme is as follows: ‘Tomorrow’s imaging print products, 2 June; ‘What exactly is image quality - and why should I think about it?’, 3 June); ‘Sustainability as an advantage in competing’, 4 June); and ‘Innovations as driving forces in the imaging and print markets’, 5 June.

‘dna X Imaging’ will take place on the stage of the forum dna (drupa next age), which brings established companies together with newcomers to the industry, young talents and start-ups in the central Hall 7.0. The visit is included in the entrance fee for Drupa. The conference language is English.

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