Retail industry association POPAI will run a dedicated zone at the VM and Display Show next year (16-17 April, Business Design Centre, London).
An exhibition area within the POPAI Zone will showcase the products and services from POPAI members and serve as a hub for brands, retailers, and industry professionals to explore the latest trends, innovations, and solutions in retail display and shopper marketing. The zone will also host a programme of and masterclasses, covering topics such as shopper marketing, sustainability, and digital display.
Phil Day, Managing Director for POPAI UK and Ireland said: “POPAI exists to showcase retail best practice and bring the industry together; what better way to do that than face-to-face at the VM and Display Show.”