Fespa has increased the size of its inaugural Middle East event (29-31 January 2024, Dubai Exhibition Centre) by 40%, adding a third hall to the exhibition.
To date, suppliers representing over 130 brands have confirmed their presence at the show. Newly confirmed platinum sponsor Signtrade has taken a significant space to showcase solutions from over 30 brands, including 3M, Cosign, HP, Star Flex and SwissQprint. Signtrade MD Yasin Merchant said: “We’re thrilled about our participation as Fespa Middle East coincides perfectly with our 35th anniversary. This gives us a fantastic platform to celebrate new partnerships, unveil the latest technology, and highlight our ongoing commitment to innovation.”
Show highlights will include the second edition of the Fespa Leadership Exchange (FLEX) which first took place in March this year. This second iteration will take place 30 January 2024 with Fespa board members Christophe Aussenac, Christian Duyckaerts, Alberto Masserdotti and Fespa CEO Neil Felton facilitating a knowledge exchange with the aim of sharing their specialist expertise and global market insights. The sessions are free to attend for visitors and will cover market trends highlighted in the recent Fespa Print Census, sustainability and new technologies.
Fespa Middle East will also host the first World Wrap Masters Middle East regional competition, where vehicle wrappers will compete for the champion title and a spot in the 2024 World Wrap Masters Final in Amsterdam, the Netherlands.