Wide-format print, graphics and branding specialist MacroArt has been acquired by US headquartered print, fabrication and technical design company Moss Inc. Terms of the transaction were not disclosed, but it’s been confirmed that MacroArt managing director Michael Green and the company’s senior leadership team will remain in their roles, reporting to Moss president and CEO Jason Popp.
Moss is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. It has its global headquarters and production facility in Franklin Park, Illinois, near O’Hare Airport in Chicago, and has a longstanding presence and customer base in mainland Europe with offices and operations in Germany and a recently opened facility in Poland. This acquisition is expected to accelerate its strategy of building sustainable, high-quality branded experiences for clients wherever they are in the world.
MacroArt was founded in 1992 and is now known as a leading producer of premium graphics, complex structures and custom installations for brand experiences. Green said of its acquisition: “Moss is a leading global player and their investment in MacroArt is a testament to the talent of our people and the loyalty of our customers. The combination of Moss and MacroArt represents great news for customers, our employees and the growth potential of both businesses. We share the same values on sustainability, service, innovation and a commitment to a strong people culture that make this such a great fit.”
Explaining the decision for the buy-out, Popp said: “The UK is clearly an established and vibrant market for experiential, entertainment, sport and retail brand marketers. Many of our customers are already active in the UK and we are delighted to partner with both a high calibre team and a strong business to accelerate our vision of being a truly global production partner for branded experiences.
“We are delighted to welcome the talented MacroArt team and their clients to Moss and look forward to an exciting future ahead. Our footprint of production facilities in the US, Germany, Poland, and now the UK ensures we are able to support clients in a consistent and effective way regardless of where their branded experience is.”