A local community initiative run by Leicester City in the Community - an official charity associated with Leicester City Football Club - has received a £400 donation from printing company, blink.
The company based in Lutterworth, Leicestershire, made the donation as part of its 'Pass It On Promise', which pledges to give back a percentage of revenue from all orders placed with blink, by clubs in all tiers of professional football, to support local grassroots football, community engagement, mental health, and education initiatives.
The 'Walking Football' initiative, supported by Leicester City in the Community, is a slower-paced version of football designed to encourage older adults, aged 50 and over, to play the game regularly. Embracing all the standard rules of football with the exception that running is not allowed, Walking Football shifts the focus from physical attributes to accurate passing, good positional play, and strong tactical knowledge.
Leicester City in the Community is the first, of what blink hopes will be many community initiatives nationwide, that will benefit from its ‘Pass It On Promise’ initiative.
Esther Butterfield, blink managing director, said: “As a Leicestershire business, blink is delighted that Leicester City Football Club and its work in the community has been the first to benefit from this initiative, and that we’ve been able to make a difference at a local level.
“Our initiative not only aids football clubs in achieving their marketing goals but also underpins how commercial partnerships between professional football clubs and business can play a vital role in fostering positive change within local communities,” added Butterfield.
Allison Tripney, head of community for Leicester City in the Community, added:“Thank you to blink for its generous contribution, which will allow more individuals to relive their playing days, stay active, and enjoy the camaraderie of the sport. Every donation to Leicester City in the Community really does have a lasting impact. blink’s ‘Pass It On Promise’ and their work with the Marketing Department at Leicester City Football Club exemplifies the transformative power of businesses aligning with community-focused initiatives.”