dotgain.org to hold marketing seminars

dotgain.org to hold marketing seminars

BPIF run dotgain.org is organising two seminars on marketing for 2011. One will be held in London on 1 March and the other in Cambridge on 26 June. The announcement follows the first annual dotgain.org conference entitled ‘Fast Forward to the Future,’ at which BPIF chief executive Michael Johnson informed delegates that recent European research had shown that there clearly was a lack of understanding by printers of their customers.

The findings came from the research on “Restructuring in the European printing industry,” recently published by Intergraf and Uni-Europa Graphical, which also showed that “customers view the industry as male, stale and pale. It’s a battlefield out there where participants attack each other and new multi-media attacks the industry as a whole. However, new technology will help us to stay competitive and defend our place in the industry.” Johnson added that we now need to pick up our game alongside digital applications.