Pyramid Visuals helps break World Record
Pyramid Visuals has produced a World Record breaking 22m x 22m banner for Greenpeace. The digital print of a 3D anamorphic artwork by renowned American artist Kurt Wenner was unfurled outside the European Commission headquarters in Brussels this month to help focus attention on an EU-wide objection towards genetically modified crops.
In what was the first test of the EU Lisbon Treaty, one million Europeans signed a petition under the ‘citizens’ initiative’ calling on the European Commission to ban GM crops until safety testing is made independent and scientific. The unfurling of the banner (which included the 1m protest signatures around the perimeter) outside the European Commission in Brussels on 9 December marked the handing over of the petition. It also marked the end of a remarkable feat by Pyramid Visuals who’s director, Justin Murray, personally drove the print from the company’s offices in Weybridge, Surrey to Brussels and was on hand to assist Greenpeace with any issues relating to its unloading and prominent unveiling.
“This is the largest anamorphic image produced from one artist’s work and Greenpeace,” says Murray. “It was imperative that the image was printed on a ‘green’ material so we used Evergreen Jet 220 printed on our HP Scitex XLJet 1200 and HP 9000.”
The artwork for the banner was created in the US where Wenner drew the image in his studio before scanning and compositing the artwork and emailing it in sections to Pyramid Visuals – the final image file size being a massive 11Gb. Visual’s in-house designers then reformatted the images into printable sections before welding and over-sewing them together.
“We’re really happy and proud to have overcome the difficulties in producing this record breaking piece of print for Greenpeace, especially as we’ve recently been awarded ISO14001 and as a company actively promote environmental matters,” concludes Murray.
A video of the making of the 3D banner can be viewed at www.pyramidvisuals.co.uk/greenpeace-avaaz