Fespa creates business development role
Fespa has expanded its Exhibitions and Events team with the appointment of Geraldine Chiverton as business development manager. She will report to new managing director Neil Felton.
Felton said: “Three months into my role as managing director, I see the creation of this specific business development role as an important step for Fespa’s continued development. Our portfolio of global events has grown - and continues to grow – rapidly. We are operating in a dynamic and competitive market where our exhibitors and sponsors justifiably have high expectations of Fespa, and our ability to match their needs with appropriate products and services. Geraldine has the experience, market knowledge and personal qualities to build on Fespa’s success to date, developing our proposition to exhibitors and visitors in ways that add value for them and that reflect the ongoing evolution of the markets in which they operate.”
Chiverton, who brings close to a decade’s experience of business-to-business events, will initially focus on the Fespa Digital 2012 event (Barcelona, Spain, 21-24 February) exploring areas of potential development for exhibitors and visitors.