Astron Group continues its expansion with third HP Scitex TJ8350
Astron Group, Prague, Czech Republic, has added its third HP Scitex TJ8350 printer to attract more international brand business.
Established as a prepress and data processing company in 1994, Astron Group has evolved to become one of the largest providers of large-format print in the region ands has over 200 employees and a €15m turnover. ??
Astron Group bought is first HP Scitex TJ8300 in 2007 and a year later added a second machine. These, together with an HP Scitex XL1500 and an HP Scitex XL1200, along with a growing number of UV curable and dye-based digital printers, have enabled Astron to become one of the largest producers of large-format advertising in central and Eastern Europe. In July, when Astron installed a third TJ printer, a TJ8350, it also upgraded the other two presses to HP Scitex TJ8350 standards and became the only company in Europe to have three TJ8350 units under one roof. ??
"Our decision to buy the third HP Scitex TJ was based on our overall strategy of re-investing in technologies that have been successful for us, which the first two presses have been," said Tomas Novak, owner, Astron Group. "In addition to increasing our capacity, the additional press also gives us the level of back-up that is required by our agency customers and the national and international brands. Without the capabilities to assure the required short turnaround times, winning such orders is difficult, if not impossible.??
"As our relationships with customers grew, so did our offering," continued Novak. "In addition to our large-format work, we also provide prepress data preparation, DTP, design and artwork preparation and even publishing, using our traditional offset press. This was an interesting development as we began with digital printing, but as we attracted customers, saw the opportunity to offer traditional offset printing as well."?
www.astron.cz