Leading printers invited to Fespa European Global Summit
Fespa’s European Global Summit, taking place on the 17 – 18 November at the Dolce Sitges Hotel near Barcelona, aims to stimulate debate and help printers develop innovative solutions or embark on strategic actions to drive their growth. It will also give printers a taste of the host city for Fespa Digital 2012 in February.
Confirmed speakers so far include analysts and consultants in the printing industry together with leading figures in the marketing arena; sessions will cover both technical and communication driven subjects. Conference sessions will be in English, with simultaneous translation into Spanish.
Following an opening address from print innovator Christian Duyckaerts, Fespa head of events and new media Duncan MacOwan will share the results of Fespa research into the evolution of print and the print buying community. Dr Neil Hopkinson, senior lecturer at the University of Loughborough, will highlight the potential of 3D printing, while John Charnock, director of Print Research International, will update delegates on how to deploy special printing effects to produce added value applications.
On the marketing side, Brian Robbitt, European learning and development manager, Coca Cola Enterprises, will offer development tips to polish leadership skills, while Mark Cruise, head of print management for BSkyB, will give delegates the benefit of his deep experience working for the most comprehensive multi-channel television service in the UK to explain what modern PSPs have to do to win business. With environmental credentials becoming increasingly crucial along the print supply chain, Nick Widdowson, merchandising manager for FMCG brand giant Unilever will explain the importance of sustainability in print purchasing.
Delegates can also expect insights into market niches such as interior decoration and hear the views of successful print leaders and creative professionals on the role of print in the media mix. Sales, marketing and business models workshops will also be on offer.
Fespa managing director exhibitions and events, Neil Felton, said: "Large-format is still on a growth curve and plays a crucial role in the contemporary marketing mix. This summit will celebrate that, and give us fresh themes and challenges to address through the content programme at our forthcoming Fespa Digital event in February. Our motive is to encourage printers to embrace change and opportunity."
Participation in this leadership summit is by invitation from Fespa and its sponsors. The conference programme itself is free of charge to invited guests. To register interest in receiving a VIP invitation contact Duncan MacOwan at Fespa via duncan.macowan@fespa.com, providing a brief summary of your business credentials.
www.fespa.com/globalsummit