Katie Skelton, a member of the GB synchronised swimming squad sponsored by Hollywood Monster, recently visited the company’s Tyseley headquarters where she started the print run for one of Europe’s largest ever banners. The 350m x 14m display will be installed at Westfield Stratford City, adjacent to the Olympic Park, before the event begins next month.
Hollywood Monster was awarded the contract by Westfield, and is the latest in a string of high-profile projects it has completed for the retail giant. Managing director Tim Andrews said: “I am delighted that Katie agreed to perform the official start of the print run for the Westfield banner which will be seen by millions of visitors to London throughout the course of the games.”
A creative team has been working on producing the banner over the past four weeks at Hollywood Monster’s Tyseley HQ, and its rope access installation team of 20 will be positioning it at Westfield 28 – 30 June. The banner display is being printed on a HP Revolution 5m-wide printer on 400g per sq/m mesh fabric.
www.hollywoodmonster.co.uk