Oasis Graphic Co has been sending teams out across England installing graphics in Direct Line offices, as part of an internal branding exercise delivered by brand engagement agency Avvio.
Direct Line's new brand promise ‘Take the Direct Line’ is brought to life through a bold, purposeful and continuous red line graphic treatment, and Oasis was selected by Avvio to print the large format graphics for the internal brand engagement campaign.
Avvio designed a branded environment for each of four offices, featuring the continuous line travelling over the walls, floors and windows. Oasis created the print and profile cut vinyl on three varieties, ultra-removable vinyl for the painted walls, non-slip vinyl for the floors, and optically clear vinyl for the windows. For maximum impact, the Oasis teams installed the graphics "in guerrilla fashion" according to Dan Kearney, Oasis project manager. "Our teams frequently worked out of office hours, evenings and weekends, to boost the wow factor when the offices opened in the morning".
The teams from Oasis installed graphics at the Direct Line offices in Bristol, Doncaster, Ipswich, and at the Head Office in Bromley, Kent.