Rebranding supporting the launch of Blackberry's flagship smartphone, the Z10, now dominates the company’s headquarters in Slough thanks to designs by Pope Wainwright and print by Oasis Graphic.
The exterior vinyl wrap is UV printed ContraVision One Way Vision Vinyl and larger than 11 cricket pitches. The light blue gradient print covers the office frontage from ground to roof. To the right of the frontage the two nine-metre tall images of the Z1, are UV printed vinyl overlays, profile cut to shape. The lettering for the marketing messages on the left were created from profile cut stock vinyl.
Oasis Graphic performed a site survey in 2012/13, measuring and evaluating all the installation surfaces including the 60m x 12m exterior frontage. These measurements, together with recommendations for substrates and techniques were passed to the design studio Pope Wainwright, who created all of the designs.
In order to coincide with the tight release schedule, the Oasis installers worked around the clock, on two scissor lifts for four days, applying the graphics to the building.