BroadSign, a provider of software-as-a-service for digital signage networks, has confirmed its role as a Platinum Sponsor of European Sign Expo, underlining the new event’s scope in showcasing how digital signage can be integrated with printed graphics.
European Sign Expo, announced in December by Fespa and partner European Sign Federation, will be co-located with Fespa 2013 at ExCeL London in June. The acquisition by European Sign Expo of Screenmedia Expo at the end of January is substantially adding to the show’s floorplan – it has now allocated space to 60% exhibitors previously contracted to Screenmedia Expo.
Daniel Parisien, VP of marketing and strategy at BroadSign, said: "In the past BroadSign was a large supporter of Screenmedia Expo. Today we are very excited by the wider audience and new opportunities the show will offer us under the stewardship of Fespa."
Managing Director of European Sign Expo, Neil Felton, said: "When we launched European Sign Expo we set out to enhance the overall value of Fespa for visitors from the sign-making community, to showcase the full spectrum of non-print signage technologies including digital signage. By acquiring Screenmedia Expo, we have increased the proposition of the event to reach a wider audience of retailers, marketers, media and brand owners to explore the latest innovations in visual communications."
During European Sign Expo there will be a programme of seminars in two theatres on the exhibition floor. While the Sign Forum will cover conventional signage topics, the Screenmedia Theatre will focus on digital signage and DOOH, exploring the convergence of the channel with social media, design considerations for digital signage, as well as a stream for sign-makers and printers looking to adopt digital technology.
Felton added: "We're delighted to have secured BroadSign's support as a sponsor, in addition to key exhibitors, reflecting the wider interest already shown by many players in digital signage. BroadSign's response reinforces our aims for European Sign Expo demonstrating how effectively conventional and digital signage can be integrated for maximum out-of-home impact alongside print."
- Pre-registration for Fespa 2013 (25 - 29 June) is now open, and those doing so £55/€65 admission ticket fee. Those registering by 30 April also have the chance of winning two nights’ free accommodation (25 and June) at the four star Hilton Hyde Park hotel, London.
www.fespalondon.com