Artwork Digital rolls down integrated print track

Artwork Digital in Brazil produced this 7m long 3D board model of a gigantic toy train on its six-colour Inca Onset S20 for ‘Encontro Marcado com Fernando Sabino’, an exhibition celebrating the life and work of the Brazilian author. The train’s windows were filled with both static images and two television monitors playing DVDs, bringing a measure of interactivity to the display.

Bernardo Sabino, the late author’s son, first approached Rômulo de Abreu Guimarães of Artwork Digital to construct an accurate replica of the train from one of his father’s works. “It was not easy to create,” said de Abreu. “There were lots of curves,” an issue that was tackled with help from Stora Enso Re-board experts.

Perhaps equally challenging was the printing itself. “It is very difficult for any digital printer to print smooth, solid colours. Sometimes, there’s banding, or insufficient solid coverage,” he said. “With the Inca Onset S20, we achieved it. In fact, people thought it was vinyl rather than print, because it was so perfect.” To add even further realism to the finished product, Artwork Digital applied a layer of gloss varnish to the train.

The train won the Inca IDEAs Award for Interactive Display.

 

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