Presentations in the Creative Corner at Fespa 2013 next month will include keynotes from Coca Cola, McCann NY, TBWA and Unilever. The conference programme has been developed to address key topics for the creative community, showcasing what print can do and opening up the relationship between PSPs and end-users.
Located on the show floor on stand Q100N in the north hall, the five-day conference is free to attend for all Fespa 2013 visitors. Seminars will look at providing tips on design for particular print applications including; retail packaging and instore POP, interior decoration, outdoor media and extra large print. On Thursday 27 June the Creative Corner will host a VIP day for advertising creatives and brand owners, where visitors can see examples of what print can offer when it's used effectively - including a hosted tour of the Print Inspiration Runway.
The first day looks at retail packaging with Michelle Adams, founder and president of Marketing Brainology. Interiors is the focus of day two, where Felipe Araujo and Daniel Perez from Catalonian interior design agency Eque y Seta, will explore how they are using print in the interior realm. Day three is the VIP day dedicated to creatives and brand owners while day four will focus on outdoor media.
"Fespa is planning something very special for the final day of the Creative Corner, we've got something up our sleeves so keep your eyes peeled for more information," teased Duncan MacOwan, Fespa’s head of events and new media.
http:// www.fespa.com/london/