Between now and its 2016 show, Drupa will be carrying out a series of global surveys for the international print industry to research how print may best adapt to the huge and fundamental changes that are taking place in the communications market.
“In view of the fundamental structural changes in the print industry, current and comprehensive information and market data are more important than ever. As a key partner of the print industry, Drupa will support the market proactively in this way,” said Werner Dornscheidt, president and CEO of Messe Düsseldorf which runs the Drupa event.
The results of this trend surveys will be published in the form of ‘Drupa trend reports’ online at www.drupa.de. A total of four issues are planned. The first, due to be published next spring, will examine the challenging impact of the internet for print service providers worldwide as well as the opportunities it now offers the industry. Regional differences will be analysed and evaluated. Those participating in the survey will be recruited from the Drupa 2012 visitor database.
In addition to the ‘Drupa trend reports’ the Drupa barometer will track key trends over time across the whole print industry. Here, too, selected visitors who attended the 2012 show will be requested to take part in the online survey by e-mail. The results of this research will also be published online four times over the next few years, alternating with the trend reports. The first barometer will be published in the beginning of 2014 and the last barometer is planned for publication during Drupa 2016.
Messe Düsseldorf has commissioned the independent print consultancy Printfuture/UK and the market research company, Wissler & Partner/Switzerland to carry out these surveys.