Consultancy group Printfuture will run a series of Master Classes at Ipex 2014 that focus on business growth and production efficiency for SME printers.
“Today's SME printer faces challenges from all angles and is under increasing pressure to improve business results just to survive," said Neil Falconer, managing director of Printfuture and organiser of the Ipex Master Classes.
"There are a fantastic range of new print-related applications and market opportunities to take advantage of, but first and foremost you have to get the basics right. In all the consultancy work that we do for SME printers, even the bigger, more digital and cross media savvy ones are often let down by a lack of planning, inefficient production and an ineffective sales process. The Ipex Master Classes will help them improve in these areas."
The classes will cover a blend of sales, production efficiency and technical development themes. The interactive sessions have been designed to provide participants with at least three proven practical actions to take away that will make a positive difference to their business - whether it's saving money, growing profitable revenue streams or increasing the overall value of their business.
Each of two theatres will have a theme for the day, and a daily 'Ask the Expert' lunchtime panel debate will explore a range of relevant topics, including: colour management, the environment, business management, workflow, Web-to-print, selling 'new' print, market intelligence - how to become an expert and win clients with better business intelligence, finance, and wide-format - how to plan for wide-format implementation and where to make money in the wide-format market.
To attend the free Master Classes pre-register at www.ipex.org