InfoTrends is publishing a report ‘Understanding Vertical Markets in Western Europe: Corporate Communication Requirements’ to provide print service providers, among others, with the market intelligence needed to successfully target a specific vertical market and establish leadership within it.
More and more firms are seeking the immense benefits targeting specific industries can deliver,” said Lisa Cross, associate director of InfoTrends’ Business Development Strategies Service. “These benefits include identifying profitable niches, filling uncovered market needs and gaps, positioning as a provider with a deep industry knowledge, and enhancing credibility to drive sales.”
This new study sets out to:
- Profile communication service requirements (print and online) across five different vertical industries in Western Europe
- Focus on large enterprises with 100+ employees
- Quantify spending by key application area and media type
- Assess process for selecting providers
- Identify strategies and recommendations for business growth by market and application
- Identify current and future communication across key service areas
- Examine market-defining trends
Markets under consideration for the study include education, financial services, healthcare, retail, manufacturing and government. InfoTrends said early subscribers will guide the markets finally selected.