Manfred Senn, managing director of Swiss full service agency mapro, will present his experience of running successful cross media campaigns to print service providers at the PODi European AppForum in London, this week.
He will aim to inspire and educate attendees to ‘create customer value’ on the second day of this year’s event (24-25 September) which will focus on the latest applications and solutions that digital printers and marketing services providers are using for cross media marketing and personalised on-demand digital printing services.
Senn will cover two cross-media campaigns that he has run for customers – one ‘entry level’ campaign and then a more sophisticated one to demonstrate what is achievable with greater cross media experience. He will report how customers’ response rates, that might at best have previously reached 2%-3% with a conventional direct mailing, have been multiplied four-fold thanks to the effectiveness of the cross media campaigns, which blend mapro’s multimedia expertise with Canon’s understanding of digital print on-demand and personalisation.
As the aims of the event - to inspire and educate printers - mirror Canon’s own ‘Bigger Picture’ approach to its customers, Canon is also supporting the PODi European AppForum as a Gold Sponsor and will have consultants available, during the breaks in the seminar programme, to take questions on cross media and to provide business development advice to attendees who are looking to add cross media services to their existing business offering.
Print service providers interested in attending the event should register at http://www.appforum.org.uk/register/