All Print Supplies has appointed Nathan Burnett as national ink sales manager. As such he will be responsible for managing APS’s new specialist inks division as well as nationwide sales of Nazdar’s compatible inks.
Kevin Wallace, All Print Supplies MD, said: “We’ve had great success over recent years selling Nazdar inks. Until now, responsibility for the sales of these inks has been with our regional sales managers. However, we’ve now got to a point where we need a dedicated inks division and national ink sales manager to accelerate further growth in this part of the business. Customers can potentially achieve savings of up to 25% by purchasing Nazdar compatible inks rather than OEM inks, so I believe there is huge opportunity in the market and we’re very pleased to have Nathan on board. He joins us at a time of strong growth for both our ink products and APS generally.”
Burnett will work closely with existing and new customers who are considering converting to Nazdar compatible inks. As part of this, APS has partnered with Quality Print Services to provide a service and support package for printers converting to Nazdar inks.
Wallace added: “We have also recently launched compatible inks for the HP9000S machine and we are working hard with Nazdar to bring other compatible ink products to market over the next 12 months including a bulk ink distribution system which could potentially save our customers even more production costs.”
Burnett said of his appointment: “I’m joining APS at what is obviously a period of strong growth for the company. I have a number of years’ experience in the compatible inks market and will use this to help reassure customers that the transition between OEM and compatible inks is not as daunting as it appears or as some would have you believe. APS runs a very thorough in-house testing procedure on all supplied materials because they really understand just how important it is for all customers to have total confidence in the quality, reliability and durability of the inks. I believe we have a great range of top quality inks supported by a real commitment to customers and I’m excited about taking this out to the market.”