Fespa has kicked off its ‘Dive Deeper Into Digital’ marketing campaign for next year’s digital show in Munich. As part of that marketing push the event website www.fespadigital.com has now gone live. The site will also include information about Fespa Fabric and European Sign Expo (once launched), which will be part of the wider Fespa Digital event at Messe Munich, Germany, from 20 to 23 May.
Fespa MD Neil Felton set out the thinking behind the Fespa Digital 2014 campaign: “We’re encouraging visitors to go below the surface, and delve further still into the myriad opportunities that exist to take their businesses forward. In a market where technology is becoming more mature, many of the visitors to our Fespa Digital events have already reaped the early benefits from the transition from analogue to digital. Now they are making second - or third - generation digital investments or upgrades, increasing digital capacity, and adding workflow software or finishing equipment to enhance the capabilities, productivity and functionality of their digital output equipment. Fespa Digital 2014 will reflect this evolution, offering a high-calibre educational programme that probes beyond the initial benefits of the digital ‘revolution’, helping visitors discover more about how digital technology can help them add new capabilities and services.”