Andrea Pizzola has been appointed by Pixartprinting as sales and marketing director. The move is part of a strategic growth plan by the Italian-based Web-to-print company that is predicating a 56m Euro consolidated turnover for 2013. Founded by Matteo Rigamonti in 1994, the business has been undergoing a reorganisation since becoming 'manager-managed' company, and in just one year the company hired 100 new staff bringing the number of employees up to 320.
Pizzola's career in the printing world started in Arvato Print, in Italy. In 2008 he was awarded a Master's Degree by MIP-Business School, Politecnico di Milano; he then joined YOOX where he was in charge of marketing and product development for the Italian market before being posted to Hong Kong as commercial planning manager for the Asia-Pacific area. His printing expertise combined with his knowledge of e-commerce for the fashion world are in line with his new position in Pixartprinting, as he himself confirms: “Pixartprinting is more than just printing, it is pure technology and logistics. Here I have re-discovered the passion for innovation that enabled Yoox to become a world leader. The transition to the 2.0 version for on-line purchases has been extremely interesting: what Pixartprinting now offers its users, who are mainly business users, isn’t just a finished product but a range of options to personalise that product”.
Pixartprinting boasts 95,000 active clients throughout Europe and, based on its constant growth trends, it is expected to achieve a portfolio of 125,000 users by year end. It has just launched new online shops in Rumanian, Dutch, Swedish and Russian. “We believe that localisation is crucial to enter into foreign markets. This means not just dedicated e-commerce facilities, but also employing customer care staff who are native speakers. We are also conducting an in-depth customer segmentation research to identify our customers' behaviours and buying habits. Our declared mission is to make our customers' life easy. Bearing this in mind, we want our communication campaigns to target specific requirements, allowing us to satisfy their needs,” said Pizzola.