Antalis has created an interactive calendar for 2014 to demonstrate how paper and print can be combined with digital media to maximise the impact of marketing campaigns.
The concept of the Antalis 2014 calendar is to entice customers to interact every month through a series of games, puzzles and teasers that require answers to be posted via various social networking sites such as Twitter (@Antalis_UK) and Facebook (www.facebook.com/AntalisUK) as well as email.
A dedicated Twitter chat hashtag - #PrintConnections - has also been introduced by Antalis to encourage customers to join its ongoing debate and chat forums about integrated cross-media campaigns.
Each month featured within the 2014 calendar showcases a different Antalis product, adding an additional sensory angle to the calendar. At the bottom of each month there is a QR code that takes the customers straight to the Antalis online product guide, where they can find out more information about that specific product and buy the product online.
Throughout 2014, Antalis will offer seasonal prizes to customers who have taken part and provide the best posts and responses. In addition, the company is keen to hear from its customers on whether they have ever tried an interactive or integrated campaign and which particular aspects of these have proved successful.
Antalis’ customers will receive calendars from their account managers over the coming weeks and they will also be distributing a limited number of calendars to those who request a copy via social media.