The European Sign Federation (ESF) has opened entry to its Sign Awards 2014 competition. The concept of the competition is a rebranding and resigning project to transform the Millennium Shopping Mall with the best, advanced technology and captivating design.
A gallery of awards' entries and presentations will take place at the European Sign Expo, which will be held alongside Fespa Digital in Munich, 20-23 May. For more details, click here.
The expo will occupy 2,603m2 in Hall A2 of Messe München. Fespa divisional director Roz McGuinness, who is steering the development of European Sign Expo 2014, said: "In its second year, European Sign Expo will once again set out to deliver a focused event which gives signmakers - and those who are responsible for buying and specifying signage - valuable insights into the full spectrum of analogue and digital possibilities.
"Having launched European Sign Expo last year in London, we have taken on board the feedback from exhibitors and visitors to the first show. The closer physical integration of European Sign Expo with Fespa Digital responds to the preference for less delineation between them. One event is very much a natural extension of the other, so while they retain separate brands and represent distinct visitor and exhibitor communities, the layout will actively encourage more movement between the two. Exhibition guides, trails, catalogues, navigational signage and so on will also be integrated so that visitors arriving for one event can clearly see what the other has to offer."
European Sign Expo 2013 in London attracted 4,330 visitors, with 38% travelling from countries across Europe and two thirds also attending the co-located Fespa 2013 exhibition. Final business decision-makers made up 39% of the total unique visitor audience, with a third of visitors planning to invest at the show or within six months.