Just days after confirming it has seven sponsors, Fespa Digital 2014 has announced it is increasing its floorspace by 4,000m2.
The gross exhibition space is now 37,000m2 and tips into Hall A2. The exhibition is already 10% larger than the Hamburg 2011 event, with over four months to go until doors open, and Fespa has said it has the capacity to grow by a further 12%.
Fespa CEO Neil Felton said: "Fespa Digital 2014 is our biggest Digital event yet. This landmark underlines the positive trend towards suppliers taking larger stands to showcase an even wider range of product innovations.
"Fespa Digital Hamburg 2011 was a sell-out show, with all available space being committed by March, two months before opening. With Fespa Digital 2014, we reached the same point by the end of 2013, with five months still ahead of us. It's a very encouraging indicator of the market's confidence in Fespa and of the growing optimism in the sector.
Newly appointed divisional director Roz McGuinness will now focus on shaping all aspects of Fespa Digital. “Starting in this role with such a strong level of support and growing demand for space is fantastic," said McGuinness. "However, my role at Fespa does not stop at delivering a strong line-up of exhibitors. It is imperative that we engage, inform and inspire our audience both exhibiting and visiting by providing the best content and features to ensure we provide them with great insight and knowledge, as well as networking opportunities to help guide them forward into the future of digital print."
Felton added: "The event will act as the launchpad for new kit as well as attracting a broad range of visitors from traditional print shop printers to creatives, brands and agencies."