The new Version 7 of EFI’s Digital StoreFront combines the software's SmartStore Builder interface with HTML5 tools for optimised Web-to-print storefront access across desktop, tablet and mobile devices.
"Printing companies need a powerful online interface not only to win new business, but to create greater customer loyalty through branding and updated browser functionality," said Dave Minnick, director of EFI's Web2Print product solutions group. "Our new version of EFI Digital StoreFront addresses this critical need by providing the most compelling, attractive and feature-rich, web-to-print and eCommerce solution in the industry."
With Digital StoreFront 7, PSPs can choose from a number of pre-built layouts and themes and customise storefronts using the software's SmartStore Builder. There is also the opportunity to perform advanced customisation tasks with direct HTML and CSS editing.
"The simplicity of using one of the provided templates to create a rich buyer experience and also having the advanced editing abilities to create whatever look I want is brilliant," according to Digital StoreFront user Scott Perry of Pegasus Interprint, Van Nuys, California, USA. "The re-design EFI has created will make it a more useful, intuitive tool to continue growing our web-to-print and eCommerce efforts in both B2C and B2B markets."
Using HTML5 and responsive design, Digital StoreFront 7 ensures seamless support across operating systems, browsers, and devices. Each storefront design has been certified for desktop, tablet and mobile devices running Windows, Linux, Max OS, iOS, Android and Windows Mobile. As a result, printing companies can offer their customers the same world-class eCommerce experience at the office, at home or on the road.
Digital StoreFront's VWeb+ cross-media marketing module combines the power and precision of variable-data printing, personal web pages, emails and SMS text messages. Users can create and manage comprehensive, multi-touch marketing campaigns, track customer response and configure automated follow-up messages.
Version 7 of Digital StoreFront also offers several advances in automation and integration. Pre-flighted files, job attributes and order information flow directly to downstream systems, eliminating redundant touches and delays in the production process. Digital StoreFront also works seamlessly with EFI's industry-leading print workflow products, including EFI Pace and Monarch MIS/ERP and EFI Fiery digital front-end software.
Meanwhile EFI has made two executive appointments: Marc Olin, previously senior VP and general manager of the Productivity Software Group has taken the created role of chief operating officer; David Reeder has become chief financial officer.