PODi has announced its keynote speakers and general sessions for this year’s AppForum conference, March 31 – April 2 at Caesar’s Palace in Las Vegas.
They will share their perspectives on emerging, print-related opportunities and sales techniques for print and marketing services. Their presentations will be delivered with a strong bias towards practical application rather than theory.
Rab Govil, President, PODi, kicks off the conference with a new perspective on the sales approach. “In the new buying process, customers don’t need a product or solution expert,” said Govil. “What is really needed to gain the customer’s attention are stories that are focused on the customer’s need. The salesperson who can tell the right story, at the right time, in a way that resonates with the buyer will win every time.”
The first day will end highlighting new technologies discussed firsthand by people actually implementing them in their businesses.
The first technology discussed will be 3D printing with Jim Corliss, co-owner of Braintree Printing in Massachusetts. Then Robert Jozefowicz, Vice President at Freedom Graphic Systems, will describe post-QR code cross-media integration. Clint White, President of WiT Media, will show how his firm has created Apps that get integrated in marketing campaigns for clients in the non-profit industry.
The final day of AppForum will open with a session on direct marketing campaigns.