InfoTrends is developing an advisory service called Customer Engagement Technologies to provide technology and best practices for enterprises to execute engagement strategies.
“The communication landscape is rapidly evolving,” said David Stabel, associate director for the new service. “Digital channels such as mobile and social are becoming mainstream, print is becoming a premium channel, consumers are permanently online, and customers want to be engaged which raises the bar of customer expectations.”
Kaspar Roos, director of InfoTrends’ Production Software Services, added: “Digital transformation empowers customers and is fundamentally changing the way businesses engage with their customers. With this new advisory service, we will provide critical insights to technology vendors, service providers, and enterprise communication professionals to plan, market, or implement customer interaction and communication delivery technology that help increase business performance.”