Signs Express (Hull) has provided a full vehicle wrap for Humberside Fire and Rescue Service, which is are working in conjunction with the Hull Clinical Commissioning Group to promote awareness for prostate cancer.
The company designed and wrapped the fire engine to turn it blue, with the striking livery supporting Prostate Cancer UK’s Men United campaign. Parked in Hull city centre’s Queen Victoria Square, the eye catching truck caught the attention of many passers-by, encouraging men to get checked out for the disease.
Daryl Oprey, director of operations, said: “We are all about looking after our communities and looking after the most vulnerable so this initiative to raise awareness of prostate cancer among our staff and the wider community is the perfect fit. The engine is really eye-catching and we hope it will encourage men to have a conversation with their GP.”