Working with OOH media client Limited Space PressOn has delivered atrium banners, Orbit digital screen graphics and ceiling graphics for Paco Rabanne fragrances 1 Million and Lady Million across various locations including Westfield London, Manchester Arndale and Bullring, Birmingham.
A ceiling graphic, measuring 12.2m x 22.9m, was printed to Blockout fire rated vinyl with a matt laminate. This eye-catching feature was the focal piece of the campaign and can be seen at The Bullring from all three shopping levels. An Orbit digital screen seen at Manchester Arndale was printed on removable vinyl with a matt laminate while two banners measuring 3m x 5m each were printed to a double sided white banner material with a thin layer in between to make it Blockout on Presson’s HP LX 3500.
Chatham-based PressOn also recently completed another eye-catching campaign for Paco Rabanne fragrance 1 Million. It worked with taxi advertising company Verifone Media to produce 41 liveries - 20 of which were regional and sent to Manchester and Liverpool while 21 remained in London.
The taxis were printed to a polymeric, conformable vinyl complete with gloss laminate on top, enabling the vinyl to be heated and shaped to the contours of the taxi and not shrink back flat afterwards.
