AXYZ rebrands

AXYZ International has been rebranded at the behest of its parent company in Canada. The company is now trading as AXYZ Automation Group, a name that recalls its inception in the 1990s when it was known as AXYZ Automation.

The rebrand follows acquisition of the US-based waterjet cutting systems company WardJet in 2018 and is also considered an indicator of how AXYZ has evolved across many industry sectors. Supporting the rebranding programme is a new logo and tagline. President of AXYZ Automation Group, Luke Hansen-Macdonald, said: “The rebrand reflects our commitment to realigning manufacturing output in line with the demand for increased automation and the need to provide alternative solutions to traditional CNC routing systems where these are deemed to be more appropriate. The name of the company and its corporate identity may have changed but its values remain the same.” UK managing director Mark Sweeney added: “These changes will enhance the strong presence that the AXYZ brand has built in the UK and Ireland over the years and help the shared objectives of developing new market opportunities for future business growth and prosperity.”