Is wide-format too attractive for its own good?

Have you noticed many commercial printers round your way getting involved in wide-format – and if so, in what kind of capacity? As the Image Reports Widthwise Report 2013 and Fespa’s World Wide Survey 4 reiterated, the main wide-format applications haven’t changed much over time, with posters, exhibition graphics, banners, signage and POP still the main areas of involvement for most. As wide-format inkjet printer manufacturers continue to target commercial printers for new machine sales, is it time to take some of those higher margin niche markets more seriously?