Tue, Jan

Over to you... Richard Clark, Owner, Raccoon

What’s having the greatest impact on your business at the moment? 

Towards the end of 2019, the Brexit debate and General Election definitely caused a slow down and hesitance in business. That has now passed and 2020 started with a high level of new business enquiries so we are optimistic for 2020. Other than that, general negatives are the increase in H&S requirements and red tape in general, the transient workforce that the UK now has, especially in the South East ,and the upward pressure on wages when looking to recruit quality staff.

Where do you see the greatest wide-format opportunities? 

For us, the greatest opportunities lie within the integration of large-format print into a more rounded, project led offering. This might be a promotional campaign, a brand launch or sports event where we are provided not only print but other key services.

What would make your day-to-day operations easier? 

A more educated customer base with a greater understanding of the amount of time it takes to produce theira work - and with an understanding of what information we require to be able to deliver to their requirements. 

Your favourite bit of kit is..? 

Our Zund cutting table - we couldn’t live without it!

What’s the best bit of business advice you’ve been given? 

Cash is king - keep an eye on your cashflow.

What are you most proud of achieving? 

All of the amazing visual works we have completed over the past 25 years within this industry.

What lesson does the wide-format sector need to learn? 

We all need to work out how to connect to our clients in a more streamlined, automated way. At the moment it is too manual and time consuming. Again, client education is the key. But it’s easier said than done.

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