Fashion house Emporio Armani, has taken its billboard advertising to new heights with the use of large format 3D printing.
Using its Massivit 3D printer, wide-format PSP Colorzenith Milan has produced two oversized eagle buckles - exact replicas of those found on Armani belts in its latest collection – for use on two billboards. The first features an eagle, 2.1m x 1.2m, finished with metallic silver paint, bevelled plexiglass and glitter inserts. The1.8m x 1.3m eagle belt buckle for the second billboard was finished in chrome silver metallic paint and matt silver.